Based on many direct mail pundits you will find 3 golden rules that all direct mail campaigns should aspire to. It is usually referred to as the 333 rule. Here’s how it goes:-
1. Your mailer ought to be sent in a pack that stands apart in a crowd. Quite simply, it ought to be easily spotted within your customer’s daily stack of business mail. The reason behind this can be that, allegedly, it has just 3 seconds to obtain noticed before it becomes “just another bit of mail”.
2. The valuables in the pack, ie the key mailing piece, needs to be an attention-grabbing, interactive item that keeps your customer intrigued for at least thirty seconds. Apparently, that is the minimum amount of time that it takes for your customer’s focus on be attracted to your profits message.
3. Your real sales message needs to be concise and never too wordy as your customer will spend no more than 3 minutes on the whole mailer before putting it aside to consider the next item of Clip.
It doesn’t sound very long, does it, but if you believe about how exactly long you yourself actually spend looking at promotional mail you will realise that if your mailer achieves these goals then it’s doing pretty well. A lot of the promotional mail that I receive is really unimaginative that the majority of it is actually consigned towards the waste bin in nanoseconds – particularly single-sheet flyers.
The type of promotional mail that matches the above mentioned bill is often referred to as “dimensional marketing” which covers numerous direct mail options but basically, all this means would be that the mail isn’t flat. It is much better to get mail that has some bulk into it. There is a much greater sensation of anticipation when the mailer feels like there’s a gift inside. However, not all the marketing budget can stretch to mailing out an expensive gift as it’s not just the price of the gift that might be prohibitive there is however also the price of the postage to consider.
So what exactly is the solution? Well, one viable option might be presented but sending an interactive pop-up mailer. The merchandise is manufactured out of card so it won’t weigh a lot of that will help to keep postage costs manageable. Pop-up mailers easily reach the 333 rule as described above but why stop there? With a bit of bit of thought you can make the marketing impact of a pop-up mailer last much longer that 3 minutes 33 seconds.
By doing a maximum of applying a bit imagination and adding several die-punched hols within the top in the mailer you can transform your pop-up in to a desk top pen holder which is sturdy enough to last for around 12 months. I have one in my desk that has been there since Christmas eighteen months ago!
This means that your company name and product will likely be right there on the desk facing gctnyu customer long following the initial mailing has been doing its job.
Pop-up mailers come in a variety of shapes like pop-up houses, pop-up cubes, pop-up balls and pop-up boxes; all of which can be easily adapted to become pen holders. The products provide a very flexible and versatile way to improve your chances of direct mail success!
These type of products are offered by many sources and many countries have at the very least 4 to 5 suppliers to select from – mainly printers with cardboard engineering skills. One particular company is Whitney Woods with websites in numerous countries therefore they won’t be hard to find with an search on the internet engine.