Sizzler is a United States Of America-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some in the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is renowned for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain consists of greater than 270 locations through the entire U.S. Most of Sizzler’s U.S. locations will be in the West.
In the late 1970s and early 1980s, Sizzler Menu promoted steak and combination steak dinners with an optional salad bar. The restaurant wanted to give customers the feel of a full-service restaurant at a cost slightly greater than a fast food chain. To regulate costs, many restaurants had in-house meat cutters that would cut steaks and grind beef. In to the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions including all-you-can-eat fried shrimp, the chain expanded its salad bar into a full buffet promoted as the “Buffet Court.” Patrons started to make use of the buffet as a meal as opposed to an add-onto an entree. Responding, Sizzler lowered the standard in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler declared Chapter 11 bankruptcy in 1996 (“to flee costly leases on unprofitable restaurants”) and closed over 130 of the locations. The company reemerged from Chapter 11 in 1997. During the late 1990s, new management upgraded the caliber of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A brand new restaurant concept was created, featuring a lighter and more open dining room. The alterations were accompanied by a new menu. In order to come back to its roots, steaks, seafood, as well as the salad bar were emphasized, while the all-you-can-eat buffet was phased out in certain locations, nevertheless it still remains today in many others.
In the 1990s, Sizzler ran upscale locations using the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it was likely to take action up against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over using the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced that the US management group led from the Sizzler CEO, would buy the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but transferred to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to expand sales and test market new dishes. Sizzler also offers restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from What Time Does Sizzler Hours Open International in the year 2011, all locations outside the United States are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from your late twentieth century to the 2000s. Within the 2013 financial year Collins Foods reported stalling revenue for his or her Sizzler operations around australia, blaming the downturn of the casual dining luoecw in the nation, and the reduction of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the price of Sizzler by AU$37.5 million. Within an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no more consider Sizzler to be a strategic growth prospect around australia and thus we will never be investing further capital”. Collins Foods started to close a number of Sizzler restaurants within australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China